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Gifs are often perceived as a personal, funny or quirky addition to a comment or post used on personal social media accounts. Although they are often used in this way, it is often a misconception that their use is limited to a few laughs here and there and little more. The reality however, is quite different. Gif’s are a fantastic marketing tool that when used correctly, can reap great rewards for businesses.

People crave customization and within the past decade, personalisation of B2C products and services has become increasingly popular. Renowned businesses such as Nike have jumped on this evolving customer experience with their Nikeid trainers. They allow their customers to personalise every aspect of their product, from the colour of the laces to the typography on the heel and use gifs as a powerful marketing tool to advertise their high selling foot-wear: https://twitter.com/Nike/status/999651558773026819

This increasing and popular demand for personalisation has resulted in a shift in the way we connect with our audience, making more informal and fun marketing aids like Gifs, a true asset to successful business advertising.

There are many reasons why your business should utilise gifs, but here are just a top few to consider:

 

1. It’s cheaper than animation

Animations are a great form of marketing communication, but if budgets are tight, gifs are a quick and easy alternative that won’t break the bank!

 

2. They're easier and quicker
for the mind to process

The brain processes visuals 60,000 times faster than text. Images are universal and often easier to understand by a range of cultures and languages. 

3. A picture's worth a thousand words,
but a gif's worth more

Motion is a better way of communicating a process or a product. Motion can really aid in explaining how something works, just that little bit better (and quicker!) than a still image or a paragraph. Plus, they’re quite captivating! 

4. Gifs yield great results

Successful companies such as Amazon, Twitter, American Apparel and Dell (to name a few) and even Nasa use gifs in marketing to explain important information over Twitter. Dell saw impressive results from it's first GIF-centered email campaign:

  • 6% increase in open rate
  • 42% increase in click rate
  • 103% increase in conversion rate
  • 109% increase in revenue

5. They cater to short attention spans

Gifs are known for being short, so people don’t mind giving up 5 seconds to watch them. Plus, if you’ve got it right, they should be entertaining and eye-catching which often encourages viewer to watch more. Research shows that users only have time to read 28% of words per visit to a webpage on average, which means just under three quarters of your message might ever be read.’ So, to ensure your message isn’t missed, why not turn your 'call to action' button or your 'product process' paragraph into a animated gif!

6. Multiplatform use

Gifs can be used in a range of your everyday marketing platforms such as;

  • Email newsletters
  • Social media; Twitter, Facebook, Instagram and Tumblr
  • Website (WordPress)
  • Presentations (powerpoint)

7. Gifs are mobile and internet friendly

Gif’s only last a few seconds, therefore their file size is significantly smaller making the process of uploading and loading them much quicker. So instead of running the risk of losing your audience’s attention by using a slow loading video, why not grab them in an instant with a gif?

 

8. Easier to remember

80% of people recall what they’ve see as opposed to 20% recalling what they’ve read. Say it in pictures, not words!

9. They’re fun and connect your audience

It’s a great way for helping brands to keep that personal touch and to share authenticity. Fun and quirky gifs can help brands to create a significant relationship with their audience – A simple emotional connection can be more powerful than you think!

10. They’re more appealing

Researchers found that using colour visuals increase the willingness to read by 80% – colourful images help to increase your audience’s engagement and animating them, only grabs their attention quicker.

If you want to take your marketing to the next level, why not drop us a line on +44 (0)1420 520 865? We can help bring your email campaigns, social media posts and websites to life and really make an impact with your target audience. Contacts us here. And why not visit our Animation & Video Production page to see some more of the great projects we’ve worked on.

We are delighted to announce the launch of our new website!

At Bearfoot Graphics, we have always strived to provide you, our customers, with the very best products and services. With the advances in today’s technology, we wanted to show you that we are indeed up to date.

We always like to push the boundaries of animation, design and technology and are always looking for great new ways to deliver your messages and make you look excellent while doing it. We hope you enjoy the website, we’ve worked really hard on making it just perfect. Just like we work hard on all of your projects.

We always like to hear from you so let us know what you think!

So you have a brilliant idea or a fantastic product, and you want to make sure everyone knows about it. But in a busy market place how do you do that? You’ve got a website and tried all the traditional marketing techniques but you’re just not getting the results you’re hoping for.

The truth is that customers’ behaviour has changed, they just don’t have the time to sit and read anymore. To make purchasing decisions they want information and they want it now, it’s got to be relevant and engaging, if it’s not, they’ll quickly get bored and move on.

Humans are visual creatures, almost 90% of the information our brains receive is visual, not only that, but we are wired to process this visual information much faster than text alone. Explainer videos tick all the right boxes, they engage two senses, vision and hearing, making it easier for your customers’ brains to absorb more information quickly, and because video is more engaging and enjoyable than other media, it makes the things you tell them so much more memorable.

The numbers back this up, visitors spend up to 2 minutes longer on web pages with videos on them than on pages without. Videos provide more information, more quickly, they build confidence and are 85% more likely to turn viewers, into customers. With video being shared more often than any other content, your shiny new video will do wonders for your SEO and social media presence too.

We create explainer videos, that your customer will really love, whether you are a start-up or a big corporate, we’ll provide the perfect solution to suit your needs and your budget.

Talk you our friendly team today, we’ll help you take your marketing to the next level.